Xiaomi overtakes Apple as world’s second-best smartphone brand

A new survey claims that Xiaomi has gained a substantial market share in Latin America, Southeast Asia, India, and the Middle East thanks in large part to the Redmi 13 and Redmi Note 13 series.

According to the survey, Xiaomi’s ascent to the position of second-largest smartphone brand can be partially attributed to the yearly seasonal decline in iPhone sales in August, which occurs before to Apple’s September product announcements.

Analysts predict that the US-based tech giant will swiftly reclaim its market leadership in the upcoming weeks with the announcement of the iPhone 16 series.

Additionally, Xiaomi boasts a 22% year-over-year rise in sales volume, making it one of the fastest-growing smartphone companies in the first half of 2024. Although growth is anticipated to slow in the second half of

the year due to base effects, Xiaomi is still on track to achieve strong double-digit growth for the full year.

Xiaomi is reportedly exploring the launch of a tri-fold smartphone, with a new patent suggesting the brand may follow Huawei’s lead in this innovative segment.

Additionally, the upcoming Xiaomi 14T series has garnered attention, with hands-on images and an unboxing video leaked online ahead of the official launch.